SWOT Analysis Green Mountain Coffee Roaster and Keurig...

The two companies involved in this case study are Green Mountain Coffee Roasters and Keurig Coffee Inc. They are both in the coffee industry. What is interesting is that Keurig Coffee Inc. actually started off as â€Å"a technology company in the coffee industry where they developed a brewer that represents a fusion of technology and design† (C36 in the book, [Dess et al, 2012]). Green Mountain Coffee Roasters’ website is http://www.greenmountaincoffee.com and Keurig Coffee Inc.’s website is http://www.keurig.com Background and History Green Mountain Coffee Roasters initially got started in 1981 as a small cafà © in Waitsfield Vermont and united with Keurig later in 2006. The company produces specialty coffee as well as coffee makers with the†¦show more content†¦SWOT analysis is a basic model that provides direction and serves as a basis for the development of marketing plans. In competitor analyses, firms build detailed profiles of each competitor in the market, focusing especially on their relative competitive strengths and weaknesses using SWOT analysis. The company had formulated a customer service charter, clearly projecting both the company mission statement and products and services offered, so as to inform the staff and customers what the company standards are. These standards covers quite detailed aspects of the service; such as how many times the telephone will be allowed to ring until the caller is get response. Other issues might include how many days between receipt and response for written correspondence and complaints procedure and timescales for each stage. We look at the strengths weaknesses, opportunities and threats of Green Mountain Coffee Roasters and Keurig coffee Company in the coffee production and sale industry. Strengths The strengths of this company are many and discussed below is part of them. The company produces a large variety of product and uniqueness; thereby, attracting a large number of customers. Another strength that puts the company at an advantage over other companies is the fact that it is very strong as a brand and is recognized by people all over the world for its quality products. The company also has the pricing power of coffeeShow MoreRelatedEssay about Strategic Plan Part 2: Swot Analysis1083 Words   |  5 PagesStrategic Plan Part 2: SWOT Analysis The purpose of this synopsis is to analyze the forces and trends that Green Mountain Coffee Rosters faces relevant to its competitive position. The synopsis will explore external forces such as economic, social, legal and regulatory. The paper will also weigh internal forces such as resources, goals, and intellectual property, as it relates to Green Mountain Coffee Rosters. I will describe how the company adapts to changes; identify the major issues and opportunitiesRead Morebusn 412 week 6 assignment1433 Words   |  6 PagesStudy Report: Green Mountain Coffee Roasters and Keurig Coffee Course – Business Policy (BUSN 412) Student Name – Inderjeet Singh Subject – Assignment week 6 University – DeVry University Date – 06/14/2014 Case Study Report: Fresh Direct Company Information Company Name – Green Mountain Coffee Roasters and Keurig Coffee Website – http://www.greenmountaincoffee.com Founded in- 1981 Background/History/Company Timeline 1981- Green Mountain Coffee Roasters was establishedRead MoreCase Study Report :: Green Mountain Coffee Keurig Coffee Essays1357 Words   |  6 PagesName :: Green Mountain Coffee Roasters, Keurig Coffee Website :: www.greenmountaincoffee.com, www.gmcr.com, www.keurig.com Industry :: Processed amp; Packaged Goods- Coffee Makers Background amp; History Green Mountain Coffee Roasters, Inc. (GMCR) was founded in 1981 as a small cafà © and combined with Keurig in 2006 (About GMCR, 2004-2009). GMCR produces specialty coffee and coffee makers; Keurig is the maker of a single cup coffee maker as well as specialty teas and coffees. Keurig was foundedRead MoreKeurigs Swot Analysis (2008)964 Words   |  4 Pagescompany has managed to outperform its competitors by offering high-quality single-cup coffee brewers and a wide variety of coffee portion packs called K-Cups. Users of Keurig brewers can enjoy a cup of great tasting coffee, tea or hot cocoa every time. The cup of coffee is brewed in less than a minute, there is no need to grind coffee or use filters, and cleaning up is as easy as it gets. Keurig brewers use coffee portion packs called K-Cups. There are over 200 different blends and flavors availableRead MoreStrategic Management - Green Mountain Coffee Roasters8502 Words   |  35 Pages1. QUESTION ONE Undertake a SWOT analysis of the organization in the case. A SWOT analysis of Green Mountain Coffee Roasters reveals the following : 1.1 Strengths i. Product Consistency By utilizing state-of-the-art roasting software, GMCR is therefore able to maintain their level of product consistency, ii. Unique Products Its key success is in differentiating its coffees. The coffee beans have been carefully selected and then roasting them in small batches to ensure consistency and to maximizeRead MoreGreen Mountain Coffee Case Study Essay3850 Words   |  16 PagesMarketing Analysis for Green Mountain Coffee Roasters, Inc., Single-cup coffee brewer market Table of Contents Green Mountain Coffee Roasters 3 Competitor Analysis 5 Market Analysis 10 Environmental Analysis 14 Recommendations 16 References 17 Green Mountain Coffee Roasters Green Mountain Coffee Roasters opened as a cafe in 1981 in Vermont. They roasted their own coffee and before long, demand grewRead MoreGreen Mountain Coffee Roasters Valuation Essay6315 Words   |  26 Pagesunits Specialty coffee Keurig system Canadian Business Unit Business Model Supply Chain Social Responsibility Industry Environment GMCR’s Competitive Advantage Quality, Convenience, and Choice GMCR’s Growth Prospects National Sanitation Foundation (NSF) Approval Starbucks/Tazo Tea Strategic Partnership Snapple Partnership SWOT Analysis Strengths Beverage Choice Options Sustainability Image Keurig Business Unit Weaknesses Single Supplier for Keurig Machines SingleRead MoreGreen Mountain Coffee Roaster, Inc Export Project Essay2232 Words   |  9 PagesGreen Mountain Coffee roaster, Inc | Export Project | | | BUS 580 | Student name: Dongjie Zhang Catalog Chapter 1. The analysis of necessity and feasibility - 2 - 1.1 Background amp; product - 2 - 1.2 Necessity - 2 - 1.3 Feasibility - 3 - Chapter 2. Why chose China? - 5 - 2.1 Legal system amp; government position - 5 - 2.2 Banking system - 6 - 2.3 Trade environment - 7 - Chapter 3. Business plan - 8 - 3.1 Location - 8 - 3.2 Mode of entry - 8 - 3.3 StrategicRead MoreGreen Mountain Coffee1353 Words   |  6 PagesBACKGROUND/HISTORY Green Mountain Coffee Roasters (GMCR) started as a small cafà © in Waitsfield, Vermont in the year of 1981. It was in 1993 that the company went public and acquired the early phase of Keurig Incorporated Inc, and then completed the acquisition in 2006. (Unknown.( 2004). Gmcr.Retrieved from http://www.gmcr.com/about-GMCR.html) Once these two companies combined it made the way we drink beverages different than ever before in both the home and office. According to GMCR’s websiteRead Morekeurig10079 Words   |  41 PagesKeurig: Managing a New Product Launch By: Melissa Bockhold Heather Coddington Laura Duerstock Ali Wampler March 1, 2006 TABLE OF CONTENTS I. Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 II. Assumptions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...4 III. History†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....5 IV. SWOT Analysis 1. Two-Cup Approach†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 2. One-Cup Approach†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..7 V. The Coffee Market 1. Market Analysis/Needs/Growth†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...8 2. Competition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦